INFLUENCER MARKETING PLATFORM
At the intersection of brands and creators
PitchBoard is a cutting-edge platform purpose built to enable influencers and brands to connect, collaborate and harness the power of influencer marketing to successfully launch campaigns, propel brands and accelerate business growth.
WHY USE INFLUENCER MARKETING?
Influencer marketing is the modern and scalable version of word of mouth, realised through the increasingly predominant use of social media and smartphones.
Influencers are trusted, often charismatic individuals who specialise in developing personal, authentic connections with their audiences by consistently delivering highly creative social narratives. These narratives tend to strongly resonate with thousands (if not millions) of individuals, inspiring their life choices, shaping their style and tastes, and – importantly for brands - influencing their purchasing decisions.
THE RISE OF THE MICRO-MID RANGE
When it comes to marketing, we know that the cost per acquisition is key. Nano and micro-influencers are proven to offer better engagement rates and a higher return on investment than mega-influencers, largely as a result of the more personal nature of their interactions with followers. This results in one of the most cost effective ways for brands to directly connect with their target audiences.
However, using dozens of smaller influencers rather than one or two mega-influencers traditionally came at a price: time. The time it took to co-ordinate and project manage dozens (or even hundreds) of campaigns involving a variety of smaller influencers was simply not viable for a majority of brands. Until now.