WHY USE INFLUENCER MARKETING?
Influencer marketing is the modern and scalable version of word of mouth, realised through the increasingly
predominant use of social media and smartphones.
By collaborating with real people, you’re connecting with your audience on a uniquely human level. It’s authentic, personal, and highly engaging. This is why influencer marketing can offer the strongest possible catalyst for growth.
Influencer narratives tend to strongly resonate, inspiring the life choices of their audience, shaping their style and tastes, and – importantly for brands - influencing their purchasing decisions.