Consumers now make purchasing decisions based on recommendations from their peers and this is largely driven by social media. So it's no surprise that brands are spending billions on influencer marketing every year. But most still aren’t sure whether they’re getting their money’s worth.
Whilst there are plenty of great directories and campaign management tools in the market, the process of running influencer campaigns is still unscientific and disorganised. Brands have to find and vet individual creators, strike deals with them and then devote significant resources to booking, management and tracking. Similarly, creators waste a considerable amount of their time dealing with irrelevant and boilerplate pitches.
PitchBoard was created by a group of digital marketers to streamline the entire process more efficient and transparent than ever before. Our self-service platform enables brands and creators to collaborate in a secure and scalable environment.
We use sophisticated AI technology to create genuine connections and maximize results.